Categories: Tech & Society

Twitter Cuts Off LinkedIn

Throughout Twitter’s infancy, the company had a loose philosophy toward its APIs. Six years later, Twitter has grown up. And as the 140-million-plus user service continues to expand to reach main stream audiences, Twitter knows it needs to assert and define itself more than ever.

Which is why it seems Twitter decided to end its tweet syndication partnership with LinkedIn. Previously, LinkedIn had a deal with Twitter which allowed for syndication of users tweets inside of LinkedIn’s flowing user activity stream. As a result of that syndication, much of the recently added tweet features — expandable tweets, threaded conversations, and the like — weren’t showing up on users’ LinkedIn pages.

“Ultimately, we want to make sure that the Twitter experience is straightforward and easy to understand,” wrote Twitter consumer product lead Michael Sippey in a company blog post, “whether you’re on Twitter.com or elsewhere on the web.”

I’ve heard from several sources that while ending the LinkedIn deal was big, more of the same is coming. Twitter Product Manager Sippey’s blog post, which went up just minutes before LinkedIn’s, contained some especially strong wording, a harbinger of what’s to come for other developers:

“…we’ve already begun to more thoroughly enforce our Developer Rules of the Road with partners, for example with branding, and in the coming weeks, we will be introducing stricter guidelines around how the Twitter API is used,” Sippey wrote.

So who’s next?

All those who are using Twitter APIs but not displaying it the way Twitter wants. As Sippey’s post notes, it seems that copycat clients — or third party apps that really don’t add much value outside of what Twitter.com offers — may be on the chopping block: “Back in March of 2011,” Sippey writes, “my colleague Ryan Sarver said that developers should not ‘build client apps that mimic or reproduce the mainstream Twitter consumer client experience.’”

Some people who should start worrying: Flipboard, Tweetbot, Hootsuite?

Twitter-mimicking developers take heed: There is a sea change coming. And Twitter, not you, will soon be in fuller control of its user experience.

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

Why everything is a subscription now & what it means for your wallet

In the last decade, purchasing and accessing products and services have undergone a radical transformation.…

1 day ago

Mumbai students win big at robotics championship in Chicago, headed to world finals

In an exceptional achievement, Mumbai-based high school robotics team Sigma 9692 has won the prestigious…

1 day ago

Indian gaming shifts from audience to creator “given India’s mobile-first gaming capabilities”

The Indian gaming industry is sitting on an industry explosion in the near future as…

2 days ago

Transforming modern business operations: How Microsoft 365’s AI Integration is automating HR workflows & enhancing employee experiences

In today's fast-paced business world, when employee fulfillment and efficiency are crucial, technology has become…

2 days ago

Outbound & inbound: India attracts businesses from UK, China & US while expanding to Middle East

The Tech Panda takes a look at how India has been attracting foreign businesses from…

3 days ago

UPI value & volume surpass records in March

India’s digital payments ecosystem achieved a record high in March, with UPI transactions reaching INR24.77…

3 days ago