Lifestyle

The power of cloud in aircrafts: AirAsia India & Sugarbox to launch in-flight experience hub AirFlix

Bringing the power of the Cloud 36,000 feet in the sky, to offer contextual in-flight experiences, for guests, AirAsia India announced a partnership with Hyperlocal Cloud platform Sugarbox, to launch a first-of-its-kind in-flight experience hub, ‘AirFlix’. An innovative solution for digital access in the skies, ‘AirFlix’ is available across the airline’s fleet. Offering a value proposition unique to Indian skies, ‘AirFlix’ provides over 6,000 hours of high-resolution content, enabling access to 1,000+ International and Indian movies, short movies and 1,500+ web series episodes, enabling guests to stream buffer-free content from OTT Apps.

This is a first of its kind initiative globally, where we are bringing the power of the Cloud to aircrafts, using Sugarbox’s patented Cloud Fragment technology

‘AirFlix’ is powered by the patented Cloud Fragment technology developed by Sugarbox, to provide fliers with digital access mimicking the internet experience, even without in-flight connectivity. ‘AirFlix’ is integrated and operates in sync with AirAsia India’s in-flight ancillary platform, enabling customers to browse the menu and place orders using their personal devices. With a speed of up to 1Gbps and storage capacity of 8TB, ‘AirFlix’ offers a host of customised options, including Games, Ed-tech content, News articles, Music, E-commerce, and much more. Guests can connect to ‘AirFlix’ by visiting www.airflix.airasia.co.in on their smartphones, tablet PCs, or laptops.

Talking about the launch, Siddhartha Butalia, Chief Marketing Officer, AirAsia India, said, “We’re excited to introduce the ‘AirFlix’ experience hub for fliers and to partner with Sugarbox on their pioneering technology platform, offering a wider and more diverse range of captivating content and a literally elevated user experience. We’re looking forward to leveraging the potential of this platform, introducing innovative features and technological integrations even beyond in-flight dining, entertainment, and shopping, and enabling personalised experiences that provide a distinct, differentiated flying experience in a hyper-competitive market.”

Speaking about the collaboration, Rohit Paranjpe, Co-founder & CEO, Sugarbox, expressed, “We are delighted to partner with AirAsia India on their journey to revolutionise the flying experience with ‘AirFlix’. This is a first of its kind initiative globally, where we are bringing the power of the Cloud to aircrafts, using Sugarbox’s patented Cloud Fragment technology. It enables ‘AirFlix’ to offer many firsts in the industry – access to OTT Apps, E-commerce, News, Podcasts and In-flight F&B ordering. This is just the beginning of unlocking limitless opportunities for consumers through contextual, hyperlocal experiences. I’m very excited with what’s to come for ‘AirFlix’ and eager for fliers to start experiencing it.”

Navanwita Bora Sachdev

Navanwita is the editor of The Tech Panda who also frequently publishes stories in news outlets such as The Indian Express, Entrepreneur India, and The Business Standard

Recent Posts

Why everything is a subscription now & what it means for your wallet

In the last decade, purchasing and accessing products and services have undergone a radical transformation.…

3 days ago

Mumbai students win big at robotics championship in Chicago, headed to world finals

In an exceptional achievement, Mumbai-based high school robotics team Sigma 9692 has won the prestigious…

3 days ago

Indian gaming shifts from audience to creator “given India’s mobile-first gaming capabilities”

The Indian gaming industry is sitting on an industry explosion in the near future as…

4 days ago

Transforming modern business operations: How Microsoft 365’s AI Integration is automating HR workflows & enhancing employee experiences

In today's fast-paced business world, when employee fulfillment and efficiency are crucial, technology has become…

4 days ago

Outbound & inbound: India attracts businesses from UK, China & US while expanding to Middle East

The Tech Panda takes a look at how India has been attracting foreign businesses from…

5 days ago

UPI value & volume surpass records in March

India’s digital payments ecosystem achieved a record high in March, with UPI transactions reaching INR24.77…

5 days ago