Shoppingwish integrates Amazon.in in its price comparison results

Online Shopping Aggregator ShoppingWish has integrated Amazon.in in its price comparison results. Last week, Amazon.in has starting selling electronics products on its portal. They launched their India store just a few weeks back with only Books and Music, but now with electronics included, they are directly competing with other major online retailers like Flipkart, Snapdeal, etc.

With the integration, users who search for electronic products will see results from Amazon.in, along with other online retailers.

“The goal of Shoppingwish is to help users compare prices across all retailers so that they can get the best deal. To live up to our promise, we have already included Amazon.in in our search listings across all categories. As far as we know, we are the first ones to have deep integration of Amazon.in across all categories”, said Madhur Khandelwal , co-founder, ShoppingWish.

Founded by Madhur Khandelwal and Sushil Choudhari, ShoppingWish aims to be a utility that assists and simplifies buying decisions for online shoppers in India. The startup has raised undisclosed amount of angel funding from Sandeep Johri and four other angel investors from New York and Silicon Valley. They plan to use these funds to accelerate product development and invest in marketing. Shoppingwish.in plans to fulfill their vision of being an personal shopping assistant  with their  more new product categories, upcoming mobile offerings and innovative features that make the experience of shopping smooth and hassle-free .