Categories: Tech & Society

Samsung Uses a Reworked Gangnam Style To Promote Galaxy S4 in India

Samsung is known for its incredibly high marketing budget and the sort of things it does with it. The company is now using a re-worked edition of Psy’s Gangnam Style to promote the new Samsung Galaxy S4.

A video of the performance has been uploaded to YouTube by Films Of India, showing actor Ranveer Singh dancing on stage with a fresh batch of lyrics designed to promote the flagship device.

Now just check this out:

position=left\

What was my reaction to this?

Well, I was glad I don’t work at Samsung’s Marketing team. This is crap! Samsung has been known to create great commercials and have decent product launch events, but for this one, I have no words.

But it’s not all Samsung’s fault here

The event was actually organized by Reliance Digital and not directly by Samsung, which is why the pathetic song asks people to buy the phone from Reliance Digital. It is possible that Samsung had nothing to do with this event. I still feel that if such things can hamper a company’s reputation, something has to be done about it.

What do you think about this?

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

AI Launches: Fintech, software development, search, no code, skilling, ecommerce, data storage, data center & AI research

The Tech Panda takes a look at recent launches in the superfast field of Artificial…

6 hours ago

Empowering businesses with Unified Device Management: Streamline security & productivity across platforms

In a modern business, device diversity is not just an operational reality; it is the…

1 day ago

Can taxes cool down AI & crypto’s power hunger? The IMF’s betting on it

We already know that because of the electricity used by high-powered equipment to “mine” crypto…

2 days ago

All our eggs in one cloud: When AWS sneezed & the Internet caught a cold

The recent service outage that Amazon Web Services (AWS) experienced in the US brought several…

5 days ago

Can AI help manage the new threat to our environment caused by AI?

Can we make data centers smart and green? Warning about AI’s electricity consumption speed was…

6 days ago

New tech on the block: Fintech, crypto, cleantech, blockchain & cybersecurity

The Tech Panda takes a look at recent tech launches. Fintech: ICICI Bank & Visa…

1 week ago