Samsung is known for its incredibly high marketing budget and the sort of things it does with it. The company is now using a re-worked edition of Psy’s Gangnam Style to promote the new Samsung Galaxy S4.
A video of the performance has been uploaded to YouTube by Films Of India, showing actor Ranveer Singh dancing on stage with a fresh batch of lyrics designed to promote the flagship device.
Now just check this out:
What was my reaction to this?
Well, I was glad I don’t work at Samsung’s Marketing team. This is crap! Samsung has been known to create great commercials and have decent product launch events, but for this one, I have no words.
But it’s not all Samsung’s fault here
The event was actually organized by Reliance Digital and not directly by Samsung, which is why the pathetic song asks people to buy the phone from Reliance Digital. It is possible that Samsung had nothing to do with this event. I still feel that if such things can hamper a company’s reputation, something has to be done about it.
What do you think about this?
The Tech Panda takes a look at what’s buzzing in the startup ecosystem. As per…
It was COVID-19 that truly heralded in remote working culture, and ever since, workdays have…
As tensions between global superpowers escalate, semiconductors, those tiny chips powering everything from smartphones to…
The Tech Panda takes a look at recent launches in the superfast field of Artificial…
As the animation industry continues to evolve, automation is becoming a critical ally for 2D…
If you’ve ever circled endlessly in Delhi-NCR’s crowded streets, searching for a parking spot while…