Samsung is now the leader in customer loyalty in most of the categories that it competes in, including laptops and smartphones where Apple had a stronghold.
For laptops, Samsung and Apple were tied, according to the Brand Keys’ 2013 Consumer Loyalty Engagement Index, released today. But Samsung led in flat screen TVs, and, in perhaps the biggest shocker, beat out Apple for consumer loyalty in smartphones.
“This is the first year that Samsung beat out Apple in smartphones,” Brand Keys president Robert Passikoff told me this afternoon. “When Apple was number one, everyone said, ‘Well sure, it’s Apple.’ But the fact is that Samsung always had a larger share of the marketplace.”
The Brand Keys customer loyalty index surveys 39,000 people, making it generalizable to the entire United States population with 95 percent confidence. “It’s not terrible to be number two,” Passikof said. “But in both cases I think consumers are looking for higher degrees of innovation. It was only after Samsung and other companies came out with smaller tablets that Apple brought out the iPad mini. It was only in reaction.”
Asus followed Samsung and Apple as the laptop vendor with the third-most-loyal customers, with Toshiba and Sony right on its heels. In smartphones, LG took third place after Samsung and Apple, followed by Nokia and Sony, who were tied for fourth. Motorola, HTC, and BlackBerry rounded out the top eight.
Credits: VentureBeat
Artificial Intelligence (AI) has been making moves to get into the classrooms. Will it make…
The Tech Panda takes a look at recently launched gadgets & apps in the market.…
India’s handicraft industry is a dazzling mosaic of culture and creativity, now being rewoven with…
A founder’s guide to data privacy in the age of GenAI AI has shifted from…
India has been embracing technology at a high rate. The world has expectations from the…
In a world where the lines between physical and digital experiences are increasingly blurred, the…
View Comments
Samsung has improved a lot both their smartphones and laptops. Asus gaming laptops are awesome, found them better than alienware, especially the Asus G46 14 inch.