RIM Makes a Terrible Music Video to Woo Developers

We have been sort of waiting in fear ever since we heard the name “BlackBerry Jam Americas” for the event that RIM is holding in San Jose right now. We knew that at some point there would be a “jam”, and we were right to be worried, because the music video that RIM has released could very well undo all of the good that the company did today.

We were pleasantly surprised with what we saw from the BlackBerry 10 beta 3software, and RIM CEO Thorsten Heins seems to have a pretty realistic vision of what BlackBerry can accomplish. And then, there is this music video. It almost feels like RIM saw the Foo Fighters close out Apple’s recent announcement and scrambled to put something together.
The song is a play on the REO Speedwagon song “Keep on Loving You”, and is titled “Devs, BlackBerry Is Going To Keep On Loving You”, which should be your first red flag. The song’s lyrics have been changed with the aim of making BB10 sound good to devs, but it completely ignores specifics, so you get lyrics like, “We’ll have BlackBerry 10, both in full touch and QWERTY editions.”
If it were more clear that this was intended to be a joke, it wouldn’t be so bad, but there is a solid feeling of earnestness in the video.
Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

Funding alert: Tech startups that raked in moolah this month

The Tech Panda takes a look at recent funding events in the tech ecosystem, seeking…

2 days ago

Finternet Labs & Avalanche collaborate to unlock $10B tokenization opportunity in India

Finternet Labs, a universal digital infrastructure announced a collaboration with Avalanche, the high-performance Layer-1 blockchain…

2 days ago

When AI Sounds Too Human: The Verification Crisis No One Planned For

On January 16, the chief constable of West Midlands Police in the United Kingdom stepped…

3 days ago

Skilling & upskilling: Digital Literacy, Gen AI, Workforce Development & Space

The Tech Panda takes a look at the efforts at skilling, upskilling, and reskilling in…

3 days ago

Outbound & inbound: Taking Indian drones flying to Germany & pharma receiving UK approvals while bringing in Dutch logistics, US Fintech & foreign grants

International trade has been in some upheaval with tariffs playing a significant role. For example,…

4 days ago

Geek Appeal: New gadgets & apps on the block

The Tech Panda takes a look at recently launched gadgets & apps in the market.…

5 days ago