PropTiger launches experiential platform PropTiger Direct for virtually immersive property hunting

A platform to ease customers’ home buying journey via minimizing reliance on physical site visits.

PropTiger.com the Indian digital real estate advisory firm has announced the launch of ‘PropTiger Direct’, a one-stop virtual platform across eight major real estate markets of India, wherein customers can experience property buying in a way never seen before. The platform has been conceived with the vision of ushering in a new era in digital home buying.

The array of services includes getting real time property assistance on the platform via a call, online chat or a video meeting with PropTiger’s property experts completely free of any cost. The digital platform provides access to multiple projects in different localities of each city, access to digital brochures, project & locality videos, pre-recorded webinars with experts from the area, virtual site tours and complete coverage of site location and locality through drone shoots.

“We have received over ten thousand visitors in the last two weeks and expect the footfall to further increase in the coming days. Average time spent by visitors on the platform is close to 17 minutes, which is very high for digital platforms. We have already changed the way property transactions take place in India, by creating a branded one-stop solution for buyers, and we will continue to bring in more innovations in buying and selling of properties”, said Mani Rangarajan, Group COO, PropTiger, Housing.com and Makaan.com.

While most of the services on PT Direct are available in Delhi, Bengaluru, Gurugram, Mumbai, Hyderabad, Chennai and Pune, plans are underway to extend these services to several other cities

The seamless experience on PropTiger Direct does not just save a lot of time and hassle but also gives users a clear understanding of the property market, thereby, helping them make informed decisions. While most of the services on PT Direct are available in Delhi, Bengaluru, Gurugram, Mumbai, Hyderabad, Chennai and Pune, plans are underway to extend these services to several other cities.

Some of the differentiated benefits available on PT Direct, accessible from the comfort of ones home, are talking real time to property experts, scheduling meetings, negotiating with developers, paying booking amounts safely and unlocking special offers and discounts. The residential unit can also be instantly blocked through a digital inventory management system.

Rajan Sood, Business Head, PropTiger added, “We are currently hosting 100+ builder booths including prominent brands like Godrej, Brigade, Sobha, Prestige, Purvankara, Shapoorji Pallonji, and Merlin among others. As consumer behaviour changes in the wake of the pandemic, our digital platform will continue to adapt to emerging trends to offer innovative, value-based and integrated products to meet home buyers’ evolving needs.”

PT Direct has a repository of digital brochures and virtual tours for 150+ Projects, 100+ pre-recorded webinars with top industry experts and drone shoots of multiple site locations. In addition to primary homes for end users, the platform lists second home projects in locations like Goa and Kasauli along with hight yielding investment options such as plots.

PropTiger has been known for offering researched information on various localities and properties and provides guidance on matters pertaining to legal paperwork and loan assistance to successfully fulfil a transaction.