Nokia Halves Price of Flagship Phone

The price of Nokia’s flagship Lumia 900 Windows phone has been cut in half in the critical U.S. market, a little more than three months after the launch of the smartphone at AT&T Inc.

The Lumia 900 hit the market at AT&T stores in April and the device had been priced at $99 with a two-year agreement, but a new price of $49.99 was introduced early Sunday.

The price cut comes as Nokia’s smartphone performance is under significant scrutiny given the financial woes the Finnish company has encountered because of market-share losses and pressure on margins.

Nokia Chief Executive Stephen Elop last month announced further downsizing moves, including 10,000 job reductions and a streamlining of research and development efforts.

“This move is a normal strategy that is put in place during the life cycle of most phones,” Nokia spokesman Doug Dawson said in an email. It “allows a broader consumer base to buy this flagship device at a more accessible price.”

Nokia’s Lumia phones took a hit a few weeks ago when it became apparent that current versions of the phone wouldn’t be eligible for an upgrade to the new Windows 8 software later this year. Nokia has said the Lumia phones will, however, get significant upgrades even if Windows 8 upgrades won’t be available.

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

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