Nestlé India partners with Ponda Municipal Council, Stree Mukti Sanghatana & Recity Network to launch Project Hilldaari in Ponda

In an expansion of Project HILLDAARI with Stree Mukti Sanghatana and Recity Network, Nestlé India launched its waste management project in Ponda, Goa. To establish Ponda as one of the cleanest tourist cities in India, Goa State Urban Development Agency (GSUDA), Directorate of Municipal Administration (DMA), and Ponda Municipal Council (PMC), Goa, have come forward in support of the project HILLDAARI.

The official launch of the project took place at Ponda Municipal Council (PMC) premises on the 15th of July, 2021. More than 30 eminent personalities from the government, civil society, and media attended the program.

On this occasion, a vision film was showcased outlining the project outcomes. The project envisions establishing Ponda as one of the cleanest tourist cities in India by 2023. It aims to train 105 waste workers professionally, divert 13.8 MTD of waste and enable capacity building for urban local bodies.

A Strategic Plan for the Future

The pilot phase of the project was initiated in February 2021 to identify the challenges on the ground and accordingly work on a strategic plan for the future. The project covered a total of 3950 property units. No-contact IEC (Information, Education & Communication) materials leveraging traditional and digital media were used to conduct waste management awareness among 1352 properties in the wake of COVID-19 lockdown restrictions.

The project implemented creative street art activities to ignite social awareness on ideal waste management practices such as No-Littering and Segregation. Following this, seven waste collection vehicles and two public walls were painted to bring the desired behavioural change among citizens and tourists. Further, the team has also deployed a Unique Waste Intelligence Technology, that supports the Municipal Corporation in the end-to-end monitoring of waste management activities and solving city-related problems in real-time.  The project now intends to expand in the remaining 11 wards of the city after implementing the project in 4 wards during the pilot phase.

While congratulating Project Hilldaari on the successful completion of the pilot, Dr. Tariq Thomas Secretary (Urban Development) Government of Goa emphasized ‘Garbage’ as one of the major problems in Ponda.

“Ponda as a tourist place is developing with a manifold increase in the quantity of solid waste. Waste can be the biggest unsolved issue in the future as there is an impropriety to throw garbage anywhere in goa. I appreciate  Nestlé India’s, Recity Network and other stakeholders for initiating a systematic approach through project HILLDAARI towards holistic waste management solutions in the city. I am grateful to the Ponda council for this collaboration and I will ensure the desired support from GSUDA & DMA for its effective functioning in the city. I am hopeful Ponda will set an example for other cities to follow in terms of waste management,” he said.

Shantaram Kolvekar, Chairman of PMC mentioned project HILLDAARI as notable progress following the Swachh Bharat Abhiyan initiated by PM Narendra Modi in 2014.

He added, “The project has already initiated required directions to achieve the establishment of a Solid Waste Management System in the city. The concept of 3 important ‘R’s i.e. Reduce, Reuse and Recycle will tremendously help towards establishing solid waste management.” He requested all the citizens, PMC staff, and government officials to join together to make Ponda one of the cleanest cities in India.

According to Sanjay. Bhandari, Head of Factory Corporate Affairs, Nestle India Ltd,  “Being a popular tourist place in Goa, Ponda has been given the priority to implement HILLDAARI Initiatives. Behaviour change among citizens and society is important to establish successful solid waste management in the city.  The project has planned engaging activities to focus on behaviour change activities. I appreciate Stree Mukti Sanghatana, Rectify Network, and other project team members for initiating successful implementation of the project.”

“ The launch event was conducted as per government mandated COVID-19 protocols and the Hilldaari team ensured attendees followed all safety measures,”  remarked Tushar Tongaonkar, Hilldaari Project Lead.