In an effort to boost the online shopping adoption in India, all leading eCommerce players & Google India have come together to bring the concept of Cyber Monday to India – titled ‘Great Online Shopping Festival’ slated for 12th December 2012. The festival will see participation from over 50 partners including leading eCommerce, local & classified, online travel sites and BFSI industry offering their best deals to customers all across India for 24 hours.
What is Cyber Monday?
Cyber Monday is a marketing term for the Monday after Black Friday, the Friday following Thanksgiving in the United States, the term “Cyber Monday” was created by marketing companies to persuade people to shop online. The term made its debut on November 28, 2005 in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”. As per comScore reports in US Cyber Monday now accounts for over a $ 1 billion spends every year.
The initiative is aimed at encouraging shoppers to adopt online shopping with a focus to reach out to first time online buyers. The participating companies will also offer special deals for the first time buyers on their websites. The festival will offer them an opportunity to shop for Jewelry, Shoes, Apparel, Travel packages, books, kids wear, gadgets, watches, computer accessories, health & fitness equipment, home decor products, great deals on real estate and many more.
Speaking about the launch of the initiative, Rajan Anandan, Managing Director & VP sales & Operations Google India said, “We’re very excited to partner with all the leading eCommerce players in the Industry to bring the Great Online Shopping Festival. The online shopping industry is estimated to be already over a 1.5 $ billion and with this initiative we want to reach out and promote online shopping to the first time buyers. The Industry has done a lot to promote eCommerce adoption in India and we’re partnering with them to provide the users an easy access to all the deals and we look forward to great response from buyers all across India.”
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