Categories: Tech & Society

Indian Mobile Handset Market Insights Report

Precision Match has released its “Mobile Handset Market Insights” report recently and as expected Micromax is rising the charts.

According to a recently released report, Micromax was the second most researched handset brand after Samsung in Feb 2013, while Micromax A110 Canvas 2 was the most researched handset model in January 2013.

Here are some of the top insights:

  • Micromax Canvas 2 was the most researched handset model in Jan 2013, Samsung Galaxy S3 in Feb 2013.
  • Rs 15,000- Rs 20,000 is the least researched price category; Rs 20,000 and above is the most researched.
  • Samsung, Nokia and Micromax are researched more than Apple.
  • Samsung is the most researched brand followed by Micromax and Nokia.

The insights for the report are based on audience data of 5.3 million unique users across India over the 3 months (Dec 2012 to February 2013). This definitely gives a very good idea of the market trends in India.

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

DDos damage: Geopolitical events triggered unprecedented DDoS attacks, AI

Distributed Denial-of-Service (DDoS) attacks are no longer just a nuisance of the digital underground, they’ve…

1 day ago

Inception-style hack: How VR could be the next frontier for cyber attacks

Virtual Reality (VR) promises immersion, but what if that immersion turns against you? A new…

1 day ago

Outbound & inbound: Indian tie ups with Singapore, Indonesia, & Australia while Philippines meets Indian business group

The Tech Panda takes a look at how Indian companies are partnering with foreign businesses…

3 days ago

Investment temperament: NFO for 5 index funds, health funds for Early to Late-Stage Capital & to transform India’s healthcare landscape

The Tech Panda takes a look at the investment temperament in the Indian startup ecosystem.…

4 days ago

Tweets, tips & trading: X doubles down on payments power play

Big Tech is no longer content with just running user feeds, they want wallets too.…

4 days ago

PayPal World: Swipe right on global shopping

Indian shoppers could be shopping internationally using their UPI accounts sitting at home, thanks to…

7 days ago