In New Ad Campaign, Samsung Tries to Win on the Merits

For many, the iPhone 5 is the talk of the weekend — and that includes Samsung.

The Korean phone maker will tomorrow start running a print ad campaign in national and regional papers that compares the features of its Galaxy S III with those of Apple’s iPhone 5.

The Samsung device does have a larger display, more RAM, and features like near-field communication. As with any competitive chart designed by one of the competitors, the Samsung list puts its own features in the best light and ignores the areas where it falls short.

Here’s our own analysis by AllThingsD’s Bonnie Cha of how the iPhone 5 and Galaxy S III stack up.

Samsung is aggressively trying to pitch itself as the anti-Apple, saying it offers more capabilities with less cult.

This has been the company’s tune for a while now.

Via: All Things D

Team TechPanda

Recent Posts

Telcos Bet on Sovereign AI, Satellites & Edge Intelligence to Escape the ‘Dumb Pipe’ Trap

Telecom operators are entering a pivotal phase, where their future role in the AI economy…

15 hours ago

NBFCs & Neobanks Are Scaling Finance Fast but the Risks Are Scaling Too

In global financial system, while traditional banks once dominated the flow of credit and capital,…

16 hours ago

India Inc. Increments are Stabilizing at ~9% as Companies Focus on Cost Discipline: Deloitte India Talent Outlook

Against the backdrop of a resilient macroeconomic environment and sector-specific growth dynamics, salary increment budgets…

2 days ago

Funding alert: Tech startups that raked in moolah this month

The Tech Panda takes a look at recent funding events in the tech ecosystem, seeking…

2 days ago

Fundraising Is Storytelling, Not Slide-Building—And AI Is Changing That Equation

For years, many founders believed that successful fundraising was about building the perfect pitch deck.…

3 days ago

AI Launches: Infrastructure, Mobile Phones, Sales, Cloud & Crypto

The Tech Panda takes a look at recent launches in the superfast field of Artificial…

3 days ago