In New Ad Campaign, Samsung Tries to Win on the Merits

For many, the iPhone 5 is the talk of the weekend — and that includes Samsung.

The Korean phone maker will tomorrow start running a print ad campaign in national and regional papers that compares the features of its Galaxy S III with those of Apple’s iPhone 5.

The Samsung device does have a larger display, more RAM, and features like near-field communication. As with any competitive chart designed by one of the competitors, the Samsung list puts its own features in the best light and ignores the areas where it falls short.

Here’s our own analysis by AllThingsD’s Bonnie Cha of how the iPhone 5 and Galaxy S III stack up.

Samsung is aggressively trying to pitch itself as the anti-Apple, saying it offers more capabilities with less cult.

This has been the company’s tune for a while now.

Via: All Things D

Team TechPanda

Recent Posts

Funding alert: Tech startups that raked in moolah this month

The Tech Panda takes a look at recent funding events in the tech ecosystem, seeking…

3 days ago

AI Launches: Entertainment Software, Voice software, Office Software & Medtech

The Tech Panda takes a look at recent launches in the superfast field of Artificial…

4 days ago

New tech on the block: Entertainment-tech, Cleantech & Crypto

The Tech Panda takes a look at recent tech launches. Entertainment-tech: World’s First On-Chain Entertainment…

4 days ago

INOXAP flags off India’s first LNG-fueled cryogenic tanker 

INOX Air Products (INOXAP), Indian industrial, electronic and specialty gas leader, has flagged off India's…

4 days ago

India’s gaming & esports industry in 2026: The biggest opportunity & the biggest challenge

As India’s gaming and esports ecosystem enters 2026, the industry stands at a pivotal crossroads.…

4 days ago