Categories: Uncategorized

How Pinterest Crushes Facebook [Infographic]

Understanding what people do on different social networks is the key to effectively using those networks for marketing. But with so many social networks competing to grab marketing dollars, determining the most effective channels can be extremely difficult. To illustrate, let’s look at how Facebook and Pinterest stack up against one another.

1. Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends – and brands.

2.  Facebook’s strength is relationship-building, noting that many lightweight interactions over time can help promote brands.

3. BloomReach’s analysis of total traffic – 46,277,543 site visits – for a set of retail clients from Sept. 20 through Dec. 31, 2012 gave the following results:

  • Pinterest traffic spent 60% more than did traffic coming from Facebook.
  • Pinterest traffic converted to a sale 22% more than Facebook.
  • Facebook traffic bounced 90% of the time, compared to 75% for Pinterest.
  • Facebook users viewed an average of 1.6 pages. Pinterest users saw an average of 2.9 pages – an 81% difference.

4. If a company’s goal is to simply reach a larger audience to create or maintain brand awareness, Facebook remains the best option.

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

DDos damage: Geopolitical events triggered unprecedented DDoS attacks, AI

Distributed Denial-of-Service (DDoS) attacks are no longer just a nuisance of the digital underground, they’ve…

18 hours ago

Inception-style hack: How VR could be the next frontier for cyber attacks

Virtual Reality (VR) promises immersion, but what if that immersion turns against you? A new…

19 hours ago

Outbound & inbound: Indian tie ups with Singapore, Indonesia, & Australia while Philippines meets Indian business group

The Tech Panda takes a look at how Indian companies are partnering with foreign businesses…

3 days ago

Investment temperament: NFO for 5 index funds, health funds for Early to Late-Stage Capital & to transform India’s healthcare landscape

The Tech Panda takes a look at the investment temperament in the Indian startup ecosystem.…

4 days ago

Tweets, tips & trading: X doubles down on payments power play

Big Tech is no longer content with just running user feeds, they want wallets too.…

4 days ago

PayPal World: Swipe right on global shopping

Indian shoppers could be shopping internationally using their UPI accounts sitting at home, thanks to…

7 days ago