Founders of Circus Social,Ram Bhamidi and Prerna Pant
Social media analytics and big data SaaS company, Circus Social, has raised US$1 million in a pre-series A round led by Inflection Point Ventures, and other marquee investors based in the US, Singapore and India. These investors include Saurabh Gupta, Director (Data Strategy, Operations & Modernization) – DC OSSE; Ganesh Mohan, Head of Strategy – Bajaj Finserv; Samit Shetty, CEO – Navi FinServe Pvt Ltd, Royston Tay and Yang Bin Kwok, Co-Founders – Zopim and Srinivasan Venkita Padmanabhan, President and Global Head of Finance – Olam Group.
Founded by IIT Kharagpur and IIM Ahmedabad Alumnus, Ram Bhamidi, and King’s College London Graduate, Prerna Pant, Circus Social helps brands and businesses get actionable business insights from social and digital data in real time through the use of big data, AI and ML (Machine Learning). Circus Social has clients across multiple industries in over 15 countries in the Asia Pacific.
The Singapore and Bangalore based company plans to use the funds to accelerate its growth in other geographies, strengthen its sales, engineering and data sciences teams and scale new revenue streams.
Mitesh Shah, Co-Founder, Inflection Point Ventures says, “Circus Social already has an enviable list of clients in Asia and this investment will help them strengthen their core teams and accelerate their growth. Social listening has become a mainstay of the marketing strategy of most enterprises today. Brands want to know what their customers want and give it to them in real-time. Plain vanilla social marketing is passé. Circus Social’s founding teams’ understanding of AI and its use in social listening has proven its mettle based on the numbers we have seen, thus making it a good opportunity for IPV to invest in the company.”
Winner of ‘The Spark Awards 2018,’ by Marketing Magazine, an awards program for excellence in media and marketing, Circus Social was recognised as the “Best Martech Solution in Social Listening”.
“Over 4 billion people are active on social media globally, collectively generating a massive amount of conversations, engagement and activity every day. Brands, marketers, researchers, analysts and businesses are struggling more than ever to make sense of all of this data in real-time. Our AI powered social listening and analytics platform uses big data architecture and AI/ML algorithms to empower companies with comprehensive data and actionable insights in real time”, says Co-Founder and CEO Ram Bhamidi.
“We look forward to accelerating our growth across the region and globally, and scaling our operations and offerings significantly over the next 12 months,” added Co-Founder, Prerna Pant.
With 4.8 billion internet users, and over 3.96 billion social media users globally, roughly 51% of the world’s population is on social media. An average user is on 9 social platforms, making the market size and need for big data analytics products extremely huge. The global social and digital data analytics market is growing at 30% per annum. The addressable market for Circus Social has reached $7 billion. Circus Social’s SaaS platform for enterprises – its flagship offering – 20/Twenty tracks all available data points and distils them in to signals for their clients, empowering companies with real data in real time.
Circus Social is an award-winning AI-Powered social and digital data analytics and big data platform company that specializes in social listening, research and digital monitoring. They help businesses make decisions from relevant social media conversations in real time. This includes conversations about brands, products, campaigns and competitors. Several mid to large sized businesses including Fortune 500 clients across Asia Pacific use its social listening platforms, 20/Twenty and Radar.
Inflection Point Ventures is a 3500+ strong members angel investing firm that supports new-age entrepreneurs, providing them monetary & experiential capital by connecting them with a diverse group of investors. Believing that ‘Everyone can Grow with Startups’, IPV was started in 2018 and plans to invest INR 155CR in 2021 across 60 startups. IPV’s investors’ base is seeing a massive influx of highly accomplished CXOs and HNIs, looking to invest in startups with rational valuation and sustainable business model.
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