Facebook settled a lawsuit regarding this exact practice back in late May – an affair brought forth in a San Jose, California federal court that had the potential to cost Facebook billions if the plaintiffs gained class-action status and ultimately prevailed. However, the details of Facebook’s settlement weren’t made public until this weekend: $10 million dollars. Specifically, Facebook plans to pay $10 million to charity as part of the settlement.
“California has long recognized a right to protect one’s name and likeness against appropriation by others for their advantage,” wrote U.S. District Judge Lucy Koh, as reported by Reuters.
According to Facebook CEO Sheryl Sandberg, the inherent value of a “Sponsored Story,” or an advertisement based on a friend’s personal “experience” with a product or service, is worth two to three times that of a conventional advertisement.
Except, of course, if you’re just joking around.
Image Credit: TheAntiSocialMedia
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