Facebook settled a lawsuit regarding this exact practice back in late May – an affair brought forth in a San Jose, California federal court that had the potential to cost Facebook billions if the plaintiffs gained class-action status and ultimately prevailed. However, the details of Facebook’s settlement weren’t made public until this weekend: $10 million dollars. Specifically, Facebook plans to pay $10 million to charity as part of the settlement.
“California has long recognized a right to protect one’s name and likeness against appropriation by others for their advantage,” wrote U.S. District Judge Lucy Koh, as reported by Reuters.
According to Facebook CEO Sheryl Sandberg, the inherent value of a “Sponsored Story,” or an advertisement based on a friend’s personal “experience” with a product or service, is worth two to three times that of a conventional advertisement.
Except, of course, if you’re just joking around.
Image Credit: TheAntiSocialMedia
Distributed Denial-of-Service (DDoS) attacks are no longer just a nuisance of the digital underground, they’ve…
Virtual Reality (VR) promises immersion, but what if that immersion turns against you? A new…
The Tech Panda takes a look at how Indian companies are partnering with foreign businesses…
The Tech Panda takes a look at the investment temperament in the Indian startup ecosystem.…
Big Tech is no longer content with just running user feeds, they want wallets too.…
Indian shoppers could be shopping internationally using their UPI accounts sitting at home, thanks to…