Esports & Gaming

Esports enters TV as Star Sports teams up with Nodwin Gaming to televise BGMI tournament in India

Star Sports, India’s leading sports broadcaster, and NODWIN Gaming, one of the world’s leading esports companies, have together taken a leap of faith to bring esports to the home of sports. In a move that will take esports to the masses at large, Star Sports will broadcast the Battlegrounds Mobile India (BGMI) Masters Series tournament from June 24th to July 17th, 2022, in Hindi, Tamil and English. The tournament will be aired live on Star Sports 2 from NODWIN Studios, specifically built for large-scale esports tournaments, in New Delhi. The participating teams will play for a massive prize pool of INR 1.5 crore.


Read more: ‘Not all games played electronically are esports’ ESFI says on inclusion of esports in Rajasthan virtual online sports (regulation) bill 2022


The addition of esports in global multi-sporting events like the Olympics, Asian Games, and Commonwealth Games is a strong testament to the growing stature of the sport worldwide. As a part of this collaboration, Star Sports and NODWIN Gaming will capitalise on the traditional sports-viewing audience and have the opportunity to tap into the casual gamers pool living across the country, showcasing the potential of pursuing a career in esports.

Sanjog Gupta, Head, Sports, Disney Star said, “Esports in India is a fast-growing segment which has seen accelerated adoption over the last two years. It has immense headroom for growth in India when compared with its status in evolved markets around the world. It is also gaining prominence in the ecosystem as a competitive sport. Esports competitions have already developed a niche following on digital platforms.

Esports in India is a fast-growing segment which has seen accelerated adoption over the last two years. It has immense headroom for growth in India when compared with its status in evolved markets around the world

“As the preferred destination for sports fandom, Star Sports is always looking for opportunities to engage fans, galvanise communities and recruit new audiences. Our partnership with Nodwin Gaming seeks to shape the future of eSports in India by introducing high quality competition and prominent players to millions of TV viewers around the country. It will hopefully fuel fandom for eSports amongst gamers and elevate aspiration amongst athletes.”

The tournament will see India’s top 24 BGMI squads battling for glory. The teams, with fan bases reaching up to millions that have dominated the digital space, will take their game prowess, star performances and rivalries on linear distribution for the nation to enjoy.

Akshat Rathee, MD and Co-Founder, NODWIN Gaming said, “We have been working tirelessly through the pandemic to build the foundation for such a big collaboration. This is a very big step for us in the right direction as we now take esports to the masses. So far, esports has always been associated with live streaming on digital platforms. Through this collaboration with a mainstream sports channel, we hope to break that mould.

So far, esports has always been associated with live streaming on digital platforms. Through this collaboration with a mainstream sports channel, we hope to break that mould

“Satellite television does have its advantages like its unrivalled reach across every nook and corner of the country, uninterrupted and timely broadcast that is not dependent on Internet connectivity and speed as well as affordability for the masses living in far-out areas. We look forward to spreading the reach of esports, making a connection with the youth across India and bringing esports into the arena of other traditional sports.”

Viewers can catch all the action for the BGMI Masters 2022 live on Star Sports 2 from June 24th 2022 between 8.30 pm to 11.30 pm. The broadcast will be in Hindi, Tamil and English.

Navanwita Bora Sachdev

Navanwita is the editor of The Tech Panda who also frequently publishes stories in news outlets such as The Indian Express, Entrepreneur India, and The Business Standard

Recent Posts

With India’s tech sector on track to surpass $300 billion, what’s next for AI in the country? 

The first quarter of 2025 saw incredible growth from India’s tech sector. In fact, industry…

9 hours ago

The role of AI in redefining the future of corporate gifting

Business gifting has been around for a long time as a gesture of appreciation, goodwill,…

18 hours ago

DeepSource’s new autonomous AI agents promise to scan, fix code security vulnerabilities

As artificial intelligence (AI) continues to progress exponentially, the future of industries like software engineering…

4 days ago

Retail’s Return Rate Crisis: The Urgent Need for Proactive Solutions

The average return rate in eCommerce is estimated at 17.6% for 2024. Nearly 1 in 5 products…

5 days ago

AI Launches: Cybersecurity, AI Agents, product specs, business operating system, automobile, consumer & MSME lending, cloud, data streaming

The Tech Panda takes a look at recent launches in the superfast field of Artificial…

6 days ago

As India’s tech sector on track to surpass $300 billion, CEO of Ness shares insights into AI’s important role 

The tech sector in India has been going from strength to strength in recent years.…

6 days ago