Can Microsoft Give Competition to Apple’s iPad.

In a few hours Microsoft will host their most awaited event in Los Angeles. In an email to the media, the company says, “This will be a major Microsoft announcement — you will not want to miss it.” Naturally the big tech buzz has been around what Microsoft plans to unveil today.

According to the tech website, The Wrap, Microsoft is set to unveil a tablet in the hope of creating a worthy rival to Apple’s iPad.

TechCrunch reported that Microsoft is not entering into the tablet space alone. They say a new tablet will be announced on Monday with Barnes and Noble. The two companies announced a “strategic partnership” in late April with Microsoft investing $300M into the joint business dubbed “Newco”…  and this has sparked rumours that the two could work in collaboration.

The Microsoft plus Barnes and Nobles rumour was fueled further after reports that the Kindle Fire could see its price getting reduced. According to TheNextWeb, the odds are that Monday’s announcement could see the launch of a new, cheap, Windows 8 device that is heavily Barnes and Noble branded, ships with the bookseller’s app as native, perhaps will be targeted at readers, or will be sold at Barnes and Noble retail locations.

Now, if you are wondering, can Microsoft give a tough competition to Apple in this department?

This chart from research firm IDC clearly shows that Microsoft is nowhere close to Apple in terms of numbers nor is Barnes and Noble. Microsoft is in the others group and is according to the 2016 forecast by IDC, Apple is not going to lose its market any time soon nor is Windows going to make any massive gains.

You never know how things can change around here though. Although they were beaten all hands down in the music department with the Zune, maybe tablets can script a new story for them.

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

Why everything is a subscription now & what it means for your wallet

In the last decade, purchasing and accessing products and services have undergone a radical transformation.…

3 hours ago

Mumbai students win big at robotics championship in Chicago, headed to world finals

In an exceptional achievement, Mumbai-based high school robotics team Sigma 9692 has won the prestigious…

5 hours ago

Indian gaming shifts from audience to creator “given India’s mobile-first gaming capabilities”

The Indian gaming industry is sitting on an industry explosion in the near future as…

1 day ago

Transforming modern business operations: How Microsoft 365’s AI Integration is automating HR workflows & enhancing employee experiences

In today's fast-paced business world, when employee fulfillment and efficiency are crucial, technology has become…

1 day ago

Outbound & inbound: India attracts businesses from UK, China & US while expanding to Middle East

The Tech Panda takes a look at how India has been attracting foreign businesses from…

2 days ago

UPI value & volume surpass records in March

India’s digital payments ecosystem achieved a record high in March, with UPI transactions reaching INR24.77…

2 days ago