Augmented Reality ads are the next big thing in marketing

4 years ago

A look at how the marketing industry is using Augmented Reality to gain more business. Be it gaming, automobiles, or…

{Startup watch: Hosachiguru} Farm-as-a-service for city folks with green thumbs

4 years ago

This Bangalore based agri asset management startup helps buyers own agricultural assets and manage it on their behalf through their…

{Startup watch: The Sleep Company} Tapping a rising premium market in urban & tier2-3 sectors by teching up the Indian mattress

4 years ago

This IIM-Calcutta alumni couple teamed up with an ex-DRDO scientist to create a revolutionary SmartGRID mattress with the aim of…

{Blockchain watch: Brú.Finance} Bridging the gap between real & crypto world via tokenised asset backed lending  

4 years ago

This bank-less lending platform is a CeFi-DeFi bridge for lending against Real-World Assets (RWA) and Non-Fungible Tokens (NFTs) that enables…

Mars Hackathon winners announced: The Top 5 projects for the Filecoin x Polygon led Hackathon to win from a collective pool of $30K

4 years ago

Filecoin, an open-source cloud storage network in association with the peer-to-peer storage protocol Interplanetary File System (IPFS), today announced the…

{Startup watch: MYn} A social media app that offers 100% digital privacy

4 years ago

This refreshing new made in India social media app aims to reimagine the social media landscape maintaining complete data privacy…

The future of Indian social networking apps is audio video: Leher a serious contender to Clubhouse

4 years ago

This made-in-India drop-in live audio-video discussion social networking app is a part of the new social media wave in India…

Consumer behaviour this Diwali: Ecommerce sales up despite inflation & pandemic

4 years ago

Diwali is the time for buying, and COVID-19 or not, Indians have been buying, ecommerce ploughing the way for high…

Celebrity endorsements still rule brand advertising to send specific messages to targeted consumers

4 years ago

Brand advertising leverages celebrity ambassadors that align with their brand persona to send specific messages to their consumers. Consumer behaviour…

Co-founder of Talview, the AI powered hiring and proctoring solution, wins HRO Today Association Award

4 years ago

With Human Resource technology (HR tech) reaching new heights everyday, AI-based talent hiring and proctoring has come a long way.…