Australian software company Atlassian Corporation Plc is looking to tap into India’s fledging startup and developer community.
The leading provider of team collaboration and productivity software and the maker of Jira, Confluence, Bitbucket and Trello products, has announced the launch of Atlassian Ventures, a new US$50 million fund that will invest into the up-and-coming startups, including established companies that are building products in the overall Atlassian ecosystem.
The company, which set up its world-class R&D centre in Bangalore last year and with plans to expand it further, is keen to interest India’s vibrant startup ecosystem and rich technical talent pool.
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On the company being extremely bullish about the India market, Dinesh Ajmera, Site Lead and Head of Engineering, Bengaluru, Atlassian said in a statement, “Atlassian Ventures is a global program with the objective of supporting cloud-based products and services and unleashing the potential of teams all over the world. With India’s cloud market among the largest in the Asia Pacific region, we believe this fund will be an ideal opportunity for up-and-coming startups in India to access funding when building apps for our cloud products. India is a significant market for Atlassian, one that’s teeming with an extraordinary developer community and a vibrant startup ecosystem that we plan to tap into.”
“We have kept the applications open to our existing marketplace partners and developers, as well as new-to-Atlassian app developers who are looking for the first funding for their startups. As part of this program, companies that receive funding are also eligible for mentorship as well as global exposure at Atlassian events,” he further added.
Investing in Three Types of Companies
Atlassian Ventures, with the objective of supporting cloud-based products and services will invest in three types of companies. Firstly, the early-stage startups, who are building apps for any of Atlassian’s cloud products, whether it be – Jira, Confluence, Bitbucket or Trello.
Secondly, the larger, more established ecosystem product partners scaling their businesses. These investments will be made in partnership with institutional investors and will generally target series A onwards. And finally, the existing sales channel partners looking to step up their cloud services and create new products that support the future of teamwork.
A Robust Ecosystem of Cloud-Based Apps
As more and more customers transition to Atlassian’s cloud products, the company is committed to supporting their journey by fostering a robust ecosystem of cloud-based apps that enhance their experience and satisfy all use cases. Atlassian has 4,200+ apps already available in its Marketplace and offers integrations with popular tools like Slack, Zendesk, and GitHub.
To further consolidate its offerings and capabilities, the company has recently acquired a slew of companies in the ecosystem, which include Code Barrel (the company behind Automation for Jira), Mindville and Halp – the creator of Slack.
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Atlassian serves more than 174,000 customers worldwide and has been named a ´Best Place to Work´ by the Great Place to Work Institute in every market where they have a staff presence.
The team collaboration and productivity software of Atlassian helps teams organize, discuss, and complete shared work. Teams at more than 174,000 customers, across large and small organizations – including General Motors, Walmart Labs, Bank of America Merrill Lynch, Lyft, Verizon, Spotify and NASA – use Atlassian’s project tracking, content creation and sharing, and service management products to work better together and deliver quality results on time.
