To motivate employees and strengthen team bonds, one can go beyond traditional gifts with unforgettable and customized experiences like scuba diving and skydiving using AdvantageClub.ai. Generational shifts have driven a preference for digital choices, with 88% of millennials and Gen Z employees favoring personalized gifting options over pre-selected items. According to a study by Technopak, this shift aligns with the growing corporate gifting market in India, estimated at Rs. 12,000 crore and expanding by over 200% annually. Digital gifting offers an opportunity for companies to make their workplaces more engaging and even more flexible. Its outcomes result in a positive culture, which means enhanced celebrations of festivals while contributing to long-term employee engagement and retention.

Navanwita Bora Sachdev

Navanwita is the editor of The Tech Panda who also frequently publishes stories in news outlets such as The Indian Express, Entrepreneur India, and The Business Standard

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